I am really attached to my brand!: understanding customer commitment to luxury brands in Thailand

Jaywant Singh; Madhumita Banerjee; Paurav Shukla

I am really attached to my brand! understanding customer commitment to luxury brands in Thailand

Jaywant Singh, Madhumita Banerjee, Paurav Shukla

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 5 Feb 2015
Event	The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present - London, U.K. Duration: 5 Feb 2015 → 7 Feb 2015

Conference

Conference	The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present
Period	5/02/15 → 7/02/15

Bibliographical note

Note: Host and venue details: University of Warwick, London Campus, The Shard.

Organising Body: University of Warwick

Keywords

Business and management studies

Cite this

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title = "I am really attached to my brand!: understanding customer commitment to luxury brands in Thailand",

keywords = "Business and management studies",

author = "Jaywant Singh and Madhumita Banerjee and Paurav Shukla",

note = "Note: Host and venue details: University of Warwick, London Campus, The Shard. Organising Body: University of Warwick; The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present ; Conference date: 05-02-2015 Through 07-02-2015",

year = "2015",

month = feb,

day = "5",

language = "English",

}

TY - CONF

T1 - I am really attached to my brand!

T2 - The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present

AU - Singh, Jaywant

AU - Banerjee, Madhumita

AU - Shukla, Paurav

N1 - Note: Host and venue details: University of Warwick, London Campus, The Shard. Organising Body: University of Warwick

PY - 2015/2/5

Y1 - 2015/2/5

KW - Business and management studies

M3 - Paper

Y2 - 5 February 2015 through 7 February 2015

ER -