Impact of positioning strategies on corporate performance

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	106-122
Journal	Journal of Advertising Research
Volume	48
Issue number	1
DOIs	https://doi.org/10.2501/S0021849908080124
Publication status	Published - Mar 2008

Keywords

@article{2ce176cfc271417780fb7f725ad71bc2,

title = "Impact of positioning strategies on corporate performance",

keywords = "Business and management studies",

author = "Charles Blankson and Kalafatis, \{Stavros P\} and Cheng, \{Julian Ming-Sung\} and Costas Hadjicharalambous",

year = "2008",

month = mar,

doi = "10.2501/S0021849908080124",

language = "English",

volume = "48",

pages = "106--122",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "1",

}

TY - JOUR

T1 - Impact of positioning strategies on corporate performance

AU - Blankson, Charles

AU - Kalafatis, Stavros P

AU - Cheng, Julian Ming-Sung

AU - Hadjicharalambous, Costas

PY - 2008/3

Y1 - 2008/3

KW - Business and management studies

U2 - 10.2501/S0021849908080124

DO - 10.2501/S0021849908080124

M3 - Article

SN - 0021-8499

VL - 48

SP - 106

EP - 122

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 1

ER -