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Impact of robotics on unemployment: moderating effect of the national culture

  • Guangjie Du
  • , Suman Lodh
  • , Monomita Nandy
  • , Marina Dabić
  • , Vikas Kumar
  • , Jyoti Choudrie
  • Brunel University London
  • University of Ljubljana
  • University of Dubrovnik
  • University of Portsmouth
  • University of Hertfordshire

Research output: Contribution to journalArticlepeer-review

Abstract

The integration of robotics has created significant opportunities while simultaneously introduced labour market challenges. The aim of this exploratory research is to investigate the impact of robotic adoption on unemployment in a cross-country context. By presenting a novel theoretical framework that integrates the Innovation Diffusion Theory (IDT) and the Absorptive Capacity Theory (ACT), and analysing a panel data from 33 countries, we show that countries with stronger absorptive capacity are better positioned to convert robotics adoption into employment gains. We further test whether national culture, proxied by Hofstede's cultural dimensions, moderates this relationship, uncovering a substantial heterogeneity across six cultural factors. This provides a practical blueprint for policymakers with clear evidence that uniform approaches to robotics adoption are unlikely to be effective and robotics policies must be tailored to local cultural norms, institutional capabilities, and national readiness. The policymaker should prioritise capability building alongside adjustment measures that support inclusive labour-market transitions.
Original languageEnglish
Article number124643
Number of pages17
JournalTechnological Forecasting and Social Change
Volume227
Early online date25 Mar 2026
DOIs
Publication statusE-pub ahead of print - 25 Mar 2026

Keywords

  • robotic adoption
  • unemployment
  • national culture
  • innovation diffusion
  • absorptive capacity theory
  • Absorptive capacity theory
  • Innovation diffusion
  • Robotic adoption
  • Unemployment
  • National culture

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