Impact of the inclusion of an article as an incentive in industrial mail surveys

S.P. Kalafatis, M.H. Tsogas

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)137-143
    JournalIndustrial Marketing Management
    Volume23
    Issue number2
    DOIs
    Publication statusPublished - Apr 1994

    Keywords

    • survey response rate
    • questionnaires
    • speed
    • Psychology

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