Implementing CRM

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	CRM in financial services
Subtitle of host publication	a practical guide to making customer relationship marketing work
Editors	Bryan Foss, Merlin Stone
Place of Publication	London, U.K.
Publisher	Kogan Page
Pages	527-555
ISBN (Print)	9780749436964
Publication status	Published - 2002

Keywords

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title = "Implementing CRM",

keywords = "Business and management studies",

author = "Merlin Stone and Bryan Foss and Neil Woodcock and Michael Starkey and John Mullaly and Liz Machtynger and Rich Harvey and Brian Scheld",

year = "2002",

language = "English",

isbn = "9780749436964",

pages = "527--555",

editor = "Bryan Foss and Merlin Stone",

booktitle = "CRM in financial services",

publisher = "Kogan Page",

}

TY - CHAP

T1 - Implementing CRM

AU - Stone, Merlin

AU - Foss, Bryan

AU - Woodcock, Neil

AU - Starkey, Michael

AU - Mullaly, John

AU - Machtynger, Liz

AU - Harvey, Rich

AU - Scheld, Brian

PY - 2002

Y1 - 2002

KW - Business and management studies

M3 - Chapter

SN - 9780749436964

SP - 527

EP - 555

BT - CRM in financial services

A2 - Foss, Bryan

A2 - Stone, Merlin

PB - Kogan Page

CY - London, U.K.

ER -