@article{817ccaa89b3847dd9663c6b08740c702,
title = "Improving agent-based models of diffusion",
keywords = "ABM, Agent-based modeling, Business and management studies, WOM, diffusion, modeling assumptions, social networks, word of mouth",
author = "Robert East and Uncles, \{Mark D\} and Jenni Romaniuk and Wendy Lomax",
year = "2016",
month = apr,
day = "11",
doi = "10.1108/EJM-02-2015-0120",
language = "English",
volume = "50",
pages = "639--646",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
number = "3/4",
}