Improving response to sustainability initiatives: making green 'normal'

Ruth Rettie; Christopher Barnham

Improving response to sustainability initiatives: making green 'normal'

Ruth Rettie
, Christopher Barnham

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2009
Externally published	Yes
Event	38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? - Nantes, France Duration: 26 May 2009 → 29 May 2009

Conference

Conference	38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?
Period	26/05/09 → 29/05/09

Keywords

Business and management studies

Access to Document

http://www.emac2009.org/r/home

Cite this

@conference{25b7ff72fa004c25bb5cfe52ea11bd07,

title = "Improving response to sustainability initiatives: making green 'normal'",

keywords = "Business and management studies",

author = "Ruth Rettie and Christopher Barnham",

year = "2009",

language = "English",

note = "38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? ; Conference date: 26-05-2009 Through 29-05-2009",

}