In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg's principles

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	252-261
Journal	Journal of Advertising Research
Volume	52
Issue number	2
Publication status	Published - Jun 2012

Keywords

@article{5f8e9231d43148b5a3119b8c86e7f4c9,

title = "In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg's principles",

keywords = "Business and management studies",

author = "Mark Uncles and Rachel Kennedy and Magda Nenycz-Thiel and Jaywant Singh and Simon Kwok",

year = "2012",

month = jun,

language = "English",

volume = "52",

pages = "252--261",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "2",

}

TY - JOUR

T1 - In 25 years, across 50 categories, user profiles for directly competing brands seldom differ

T2 - affirming Andrew Ehrenberg's principles

AU - Uncles, Mark

AU - Kennedy, Rachel

AU - Nenycz-Thiel, Magda

AU - Singh, Jaywant

AU - Kwok, Simon

PY - 2012/6

Y1 - 2012/6

KW - Business and management studies

M3 - Article

SN - 0021-8499

VL - 52

SP - 252

EP - 261

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 2

ER -