In praise of retrospective surveys

Robert East, Mark D. Uncles

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	929-944
Journal	Journal of Marketing Management
Volume	24
Issue number	9
DOIs	https://doi.org/10.1362/026725708X381975
Publication status	Published - Nov 2008
Externally published	Yes

Keywords

@article{47c7aad01ad94760b87b4a37bc983526,

title = "In praise of retrospective surveys",

keywords = "Business and management studies",

author = "Robert East and Uncles, \{Mark D.\}",

year = "2008",

month = nov,

doi = "10.1362/026725708X381975",

language = "English",

volume = "24",

pages = "929--944",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "9",

}