Individuals' preference for multiple media use - underlying motives

Helen Robinson

doi:10.1108/QMR-06-2016-0056

Individuals' preference for multiple media use - underlying motives

Helen Robinson

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	435-451
Journal	Qualitative Market Research: An International Journal
Volume	20
Issue number	4
DOIs	https://doi.org/10.1108/QMR-06-2016-0056
Publication status	Published - 11 Sept 2017

Keywords

Business and management studies

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10.1108/QMR-06-2016-0056

Robinson-H-38321-AAMAccepted author manuscript, 518 KBLicence: Unspecified

https://doi.org/10.1108/QMR-06-2016-0056

Cite this

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title = "Individuals' preference for multiple media use - underlying motives",

keywords = "Business and management studies",

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year = "2017",

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Individuals' preference for multiple media use - underlying motives

Keywords

Access to Document

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