Individuals' preference for multiple media use - underlying motives

Helen Robinson

doi:10.1108/QMR-06-2016-0056

Individuals' preference for multiple media use - underlying motives

Helen Robinson

Research output: Contribution to journal › Article › peer-review

3 Downloads (Pure)

Original language	English
Pages (from-to)	435-451
Journal	Qualitative Market Research: An International Journal
Volume	20
Issue number	4
DOIs	https://doi.org/10.1108/QMR-06-2016-0056
Publication status	Published - 11 Sept 2017

Keywords

Business and management studies

Access to Document

10.1108/QMR-06-2016-0056

Robinson-H-38321-AAMAccepted author manuscript, 518 KBLicence: Unspecified

https://doi.org/10.1108/QMR-06-2016-0056

Cite this

@article{17ec67bf12dc403993ce1ea5b3ebaf8e,

title = "Individuals' preference for multiple media use - underlying motives",

keywords = "Business and management studies",

author = "Helen Robinson",

year = "2017",

month = sep,

day = "11",

doi = "10.1108/QMR-06-2016-0056",

language = "English",

volume = "20",

pages = "435--451",

journal = "Qualitative Market Research: An International Journal",

issn = "1352-2752",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - Individuals' preference for multiple media use - underlying motives

AU - Robinson, Helen

PY - 2017/9/11

Y1 - 2017/9/11

KW - Business and management studies

UR - http://www.emeraldinsight.com/loi/qmr

U2 - 10.1108/QMR-06-2016-0056

DO - 10.1108/QMR-06-2016-0056

M3 - Article

SN - 1352-2752

VL - 20

SP - 435

EP - 451

JO - Qualitative Market Research: An International Journal

JF - Qualitative Market Research: An International Journal

IS - 4

ER -

Individuals' preference for multiple media use - underlying motives

Keywords

Access to Document

Other files and links

Cite this