Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation

Paurav Shukla; Keyoor Purani; Jaywant Singh

Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation

Paurav Shukla
, Keyoor Purani
, Jaywant Singh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 10 Feb 2017
Event	American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World - Orlando, Florida, U.S. Duration: 17 Feb 2017 → 19 Feb 2017

Conference

Conference	American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World
Period	17/02/17 → 19/02/17

Bibliographical note

Organising Body: American Marketing Association

Keywords

Business and management studies

Cite this

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title = "Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation",

keywords = "Business and management studies",

author = "Paurav Shukla and Keyoor Purani and Jaywant Singh",

note = "Organising Body: American Marketing Association; American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World ; Conference date: 17-02-2017 Through 19-02-2017",

year = "2017",

month = feb,

day = "10",

language = "English",

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Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation. / Shukla, Paurav; Purani, Keyoor; Singh, Jaywant.
2017. Paper presented at American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation

AU - Shukla, Paurav

AU - Purani, Keyoor

AU - Singh, Jaywant

N1 - Organising Body: American Marketing Association

PY - 2017/2/10

Y1 - 2017/2/10

KW - Business and management studies

M3 - Paper

T2 - American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World

Y2 - 17 February 2017 through 19 February 2017

ER -