Initiation, marketing and branding of smart city projects: a study of decision processes

Rohini Vijaygopal, Roger Bennett, Sharmila Savani

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Management
Early online date	6 Feb 2023
DOIs	https://doi.org/10.1080/0267257X.2023.2172448
Publication status	E-pub ahead of print - 6 Feb 2023
Externally published	Yes

Keywords

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