Initiation, marketing and branding of smart city projects: a study of decision processes

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Original language	English
Journal	Journal of Marketing Management
Early online date	6 Feb 2023
DOIs	https://doi.org/10.1080/0267257X.2023.2172448
Publication status	E-pub ahead of print - 6 Feb 2023
Externally published	Yes

Keywords

@article{0b1f5ae46d284908a06cf64288bb4378,

title = "Initiation, marketing and branding of smart city projects: a study of decision processes",

keywords = "Business and management studies",

author = "Rohini Vijaygopal and Roger Bennett and Sharmila Savani",

year = "2023",

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doi = "10.1080/0267257X.2023.2172448",

language = "English",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

}

TY - JOUR

T1 - Initiation, marketing and branding of smart city projects

T2 - a study of decision processes

AU - Vijaygopal, Rohini

AU - Bennett, Roger

AU - Savani, Sharmila

PY - 2023/2/6

Y1 - 2023/2/6

KW - Business and management studies

U2 - 10.1080/0267257X.2023.2172448

DO - 10.1080/0267257X.2023.2172448

M3 - Article

SN - 0267-257X

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -