Instantiation - Reframing brand communication

Chris Barnham

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	203-220
Journal	International Journal of Market Research
Volume	50
Issue number	2
Publication status	Published - 2008
Externally published	Yes

Keywords

@article{92a2b465a71b4765b5e8a51eea47a1fa,

title = "Instantiation - Reframing brand communication",

keywords = "Business and management studies",

author = "Chris Barnham",

year = "2008",

language = "English",

volume = "50",

pages = "203--220",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "2",

}