Skip to main navigation Skip to search Skip to main content

Instantiation - Reframing brand communication

  • Chris Barnham

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)203-220
JournalInternational Journal of Market Research
Volume50
Issue number2
Publication statusPublished - 2008
Externally publishedYes

Keywords

  • Business and management studies

Cite this