Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework

Smirti Kutaula, Vishal Talwar

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationInnovations in services marketing and management
    Subtitle of host publicationstrategies for emerging economies
    EditorsAnita Goyal
    Place of PublicationHershey, U.S.
    PublisherIGI Global
    Pages291-306
    ISBN (Print)9781466646711
    Publication statusPublished - 2014

    Publication series

    NameAdvances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
    PublisherIGI Global
    ISSN (Print)2327-5502
    ISSN (Electronic)2327-5529

    Keywords

    • Business and management studies

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