Interactive marketing, customer information and marketing research

Merlin Stone; Eleni Aravopoulou; Neil Woodcock; Paul Laughlin; Ryan Stott

Interactive marketing, customer information and marketing research

Merlin Stone
, Eleni Aravopoulou
, Neil Woodcock
, Paul Laughlin
, Ryan Stott

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to marketing research
Editors	Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	38-54
ISBN (Print)	9781138682788
Publication status	Published - 2021

Publication series

Name	Routledge Companions in Business, Management and Accounting
Publisher	Routledge

Keywords

Business and management studies

Cite this

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title = "Interactive marketing, customer information and marketing research",

keywords = "Business and management studies",

author = "Merlin Stone and Eleni Aravopoulou and Neil Woodcock and Paul Laughlin and Ryan Stott",

year = "2021",

language = "English",

isbn = "9781138682788",

series = "Routledge Companions in Business, Management and Accounting",

publisher = "Routledge",

pages = "38--54",

editor = "Wright, \{Len Tiu\} and Luiz Moutinho and Merlin Stone and Bagozzi, \{Richard P.\}",

booktitle = "The Routledge companion to marketing research",

address = "United Kingdom",

}

Interactive marketing, customer information and marketing research. / Stone, Merlin; Aravopoulou, Eleni; Woodcock, Neil et al.
The Routledge companion to marketing research. ed. / Len Tiu Wright; Luiz Moutinho; Merlin Stone; Richard P. Bagozzi. Abingdon, U.K.: Routledge, 2021. p. 38-54 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Interactive marketing, customer information and marketing research

AU - Stone, Merlin

AU - Aravopoulou, Eleni

AU - Woodcock, Neil

AU - Laughlin, Paul

AU - Stott, Ryan

PY - 2021

Y1 - 2021

KW - Business and management studies

UR - https://www.routledge.com/The-Routledge-Companion-to-Modern-Marketing-Research/Wright-Moutinho-Bagozzi-Gupta/p/book/9781138682788

M3 - Chapter

SN - 9781138682788

T3 - Routledge Companions in Business, Management and Accounting

SP - 38

EP - 54

BT - The Routledge companion to marketing research

A2 - Wright, Len Tiu

A2 - Moutinho, Luiz

A2 - Stone, Merlin

A2 - Bagozzi, Richard P.

PB - Routledge

CY - Abingdon, U.K.

ER -

Interactive marketing, customer information and marketing research

Publication series

Keywords

Other files and links

Cite this