Internal party political relationship marketing: encouraging activism amongst local party members

  • Robin Pettitt

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationRoutledge Handbook of Political Marketing
    EditorsJennifer Lees-Marshment
    Place of PublicationOxford, U.K.
    PublisherRoutledge
    Pages137-150
    ISBN (Print)9780415579933
    Publication statusPublished - 2012

    Keywords

    • Politics and international studies

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