| Original language | English |
|---|---|
| Title of host publication | Routledge Handbook of Political Marketing |
| Editors | Jennifer Lees-Marshment |
| Place of Publication | Oxford, U.K. |
| Publisher | Routledge |
| Pages | 137-150 |
| ISBN (Print) | 9780415579933 |
| Publication status | Published - 2012 |
Keywords
- Politics and international studies