| Original language | English |
|---|---|
| Pages (from-to) | 453-454 |
| Journal | The Marketing Review |
| Volume | 4 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Dec 2004 |
| Externally published | Yes |
Bibliographical note
Note: This item is a book review.Keywords
- Business and management studies