Internationalisation strategy: in pursuit of the China retail market

  • Amelia Au-Yeung
  • , John S. Henley

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)10-23
JournalEuropean Business Journal
Volume15
Issue number1
Publication statusPublished - Jan 2003
Externally publishedYes

Keywords

  • Business and management studies

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