Internet advertising effectiveness: the effect of design for click-through rates for banner ads

Helen Robinson, Anna Wysocka, Chris Hand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	527-541
Journal	International Journal of Advertising
Volume	26
Issue number	4
DOIs	https://doi.org/10.1080/02650487.2007.11073031
Publication status	Published - 2007

Keywords

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