Internet advertising effectiveness: the effect of design on click-through rates for banners

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541.
Pages	527-541
Publication status	Published - 6 Jul 2005

Note: Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541.

Keywords

Internet advertising effectiveness: the effect of design on click-through rates for banners
Hand, C., Robinson, H. & Wysocka, A., 6 Jul 2005.
Research output: Contribution to conference › Paper › peer-review

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title = "Internet advertising effectiveness: the effect of design on click-through rates for banners",

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author = "Chris Hand and Helen Robinson and Anna Wysocka",

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