Internet advertising effectiveness: the effect of design on click-through rates for banners

Chris Hand; Helen Robinson; Anna Wysocka

Internet advertising effectiveness: the effect of design on click-through rates for banners

Chris Hand
, Helen Robinson
, Anna Wysocka

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 6 Jul 2005
Event	Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005

Conference

Conference	Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society
Period	5/07/05 → 7/07/05

Bibliographical note

Note: Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541.

Keywords

web
advertisements
Business and management studies

Internet advertising effectiveness: the effect of design on click-through rates for banners
Hand, C., Robinson, H. & Wysocka, A., 6 Jul 2005, Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541.. p. 527-541
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Cite this

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title = "Internet advertising effectiveness: the effect of design on click-through rates for banners",

keywords = "web, advertisements, Business and management studies",

author = "Chris Hand and Helen Robinson and Anna Wysocka",

note = "Note: Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541.; Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society ; Conference date: 05-07-2005 Through 07-07-2005",

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day = "6",

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TY - CONF

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T2 - Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society

AU - Hand, Chris

AU - Robinson, Helen

AU - Wysocka, Anna

N1 - Note: Published version of the paper available in: International Journal of Advertising, 26(4), pp. 527-541.

PY - 2005/7/6

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KW - web

KW - advertisements

KW - Business and management studies

M3 - Paper

Y2 - 5 July 2005 through 7 July 2005

ER -