Introduction: The strategic role of social media : emerging trends and open research

Ronald Tuninga, Vladlena Benson, George Saridakis

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Analyzing the strategic role of social networking in firm growth and productivity
Editors	Vladlena Benson, Ronald Tuninga, George Saridakis
Place of Publication	Hershey, U.S.
Publisher	IGI Global
Pages	xxiv-xxvi
ISBN (Print)	9781522505594
Publication status	Published - 2017

Keywords

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Introduction: The strategic role of social media : emerging trends and open research. / Tuninga, Ronald; Benson, Vladlena; Saridakis, George.
Analyzing the strategic role of social networking in firm growth and productivity. ed. / Vladlena Benson; Ronald Tuninga; George Saridakis. Hershey, U.S.: IGI Global, 2017. p. xxiv-xxvi.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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