Abstract
We investigate the effect of biophilic designs in influencing the customers attitudes and behavior in the luxury hospitality context. The proposed research model is anchored in the S-O-R framework. Scenario-based experimental design will be utilized to test the research model. A relevant sample will be recruited from the United Kingdom via PROLIFIC. At a global level, this research puts a spotlight on how architectural designs can influence customer-related outcomes.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 58th Academy of Marketing Conference |
| Subtitle of host publication | Breaking Boundaries – Unlocking Potential |
| Editors | Claudia E. Henninger, Jane Wood, Aurelie Le Normand, Rosy Boardman, Courtney Chrimes |
| Publisher | University of Manchester |
| Pages | 98-98 |
| Number of pages | 1 |
| ISBN (Print) | 9781919647326 |
| Publication status | Published - 7 Jul 2026 |
| Event | 58th Academy of Marketing Conference 2026: Breaking Boundaries – Unlocking Potential - Etihad Stadium, Manchester, United Kingdom Duration: 6 Jul 2026 → 9 Jul 2026 https://academyofmarketing.org/am2026-conference/ |
Conference
| Conference | 58th Academy of Marketing Conference 2026 |
|---|---|
| Country/Territory | United Kingdom |
| City | Manchester |
| Period | 6/07/26 → 9/07/26 |
| Internet address |
Fingerprint
Dive into the research topics of 'Investigating how biophilic designs in luxury hospitality shape guest consumption decisions'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver