Investigating the consequences of word of mouth from a WOM sender's perspective in the services context

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Original language	English
Pages (from-to)	1018-1039
Journal	Journal of Marketing Management
Volume	31
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2015.1033443
Publication status	Published - 2015

Keywords

@article{ec05ca0c2445433888ee7e49573b6db9,

title = "Investigating the consequences of word of mouth from a WOM sender's perspective in the services context",

keywords = "Business and management studies",

author = "Rahul Chawdhary and \{Dall{\textquoteright}Olmo Riley\}, Francesca",

year = "2015",

doi = "10.1080/0267257X.2015.1033443",

language = "English",

volume = "31",

pages = "1018--1039",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "9-10",

}

TY - JOUR

T1 - Investigating the consequences of word of mouth from a WOM sender's perspective in the services context

AU - Chawdhary, Rahul

AU - Dall’Olmo Riley, Francesca

PY - 2015

Y1 - 2015

KW - Business and management studies

U2 - 10.1080/0267257X.2015.1033443

DO - 10.1080/0267257X.2015.1033443

M3 - Article

SN - 0267-257X

VL - 31

SP - 1018

EP - 1039

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

ER -