Investigating the entrepreneurial pivoting experience of UK-based technology start-ups

Pavan Kumar Sala, Simon P. Philbin, Safia Barikzai

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Technology start-ups pivot to create and sustain the value proposition. This research study focuses on understanding the phenomenon of entrepreneurial pivoting of tech start-ups, including the type of pivots, factors that cause pivoting and impact of technology maturity on pivoting. The study has adopted the qualitative research method, and interviews have been conducted with high-tech entrepreneurs across the United Kingdom. The study was designed to establish the correlation between the factors that trigger pivoting and the types of pivot pursued by the tech start-ups. From the preliminary analysis of interviews, we have validated the existing types of pivots and the factors that trigger pivoting from the literature. We have also identified two new pivots and two new factors that cause pivoting. The exploratory study has practical significance to the work for tech entrepreneurs and broader stakeholders that have an interest in the performance and sustainability of tech start-ups.
    Original languageEnglish
    Title of host publicationPublished in: Bitran, I, Conn, S, Gernreich, C, Heber, M, Huizingh, E & Torkelli, M (2020), The Proceedings of ISPIM Connects Global 2020: Celebrating the World of Innovation, ISPIM, ISBN: 9789523355668 . Organising Body: International Society for Professional Innovation Management Organising Body: International Society for Professional Innovation Management
    Publication statusPublished - 7 Dec 2020

    Bibliographical note

    Note: Published in: Bitran, I, Conn, S, Gernreich, C, Heber, M, Huizingh, E & Torkelli, M (2020), The Proceedings of ISPIM Connects Global 2020: Celebrating the World of Innovation, ISPIM, ISBN: 9789523355668 .

    Organising Body: International Society for Professional Innovation Management

    Organising Body: International Society for Professional Innovation Management

    Keywords

    • Pivot
    • entrepreneurship
    • tech start-up
    • lean start-up
    • technology S-curve
    • technology life cycle (TLC)
    • Business and management studies

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