| Original language | English |
|---|---|
| Publication status | Published - Feb 2009 |
| Event | AMA Winter Educators Conference 2009 : Marketing Theory and Applications - Tampa, Florida, U.S. Duration: 20 Feb 2009 → 23 Feb 2009 |
Conference
| Conference | AMA Winter Educators Conference 2009 : Marketing Theory and Applications |
|---|---|
| Period | 20/02/09 → 23/02/09 |
Bibliographical note
Organising Body: American Marketing AssociationKeywords
- Business and management studies