Is brand love blind? The impact of brand love on customer perceived value

Anna Ivanova; Stavros P. Kalafatis; Lesley Ledden

Is brand love blind? The impact of brand love on customer perceived value

Anna Ivanova
, Stavros P. Kalafatis
, Lesley Ledden

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 3 Jul 2019
Event	Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life - London, U.K. Duration: 2 Jul 2019 → 4 Jul 2019

Conference

Conference	Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life
Period	2/07/19 → 4/07/19

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{35c84cd8088344b1abf8c36afcb5b467,

title = "Is brand love blind? The impact of brand love on customer perceived value",

keywords = "Business and management studies",

author = "Anna Ivanova and Kalafatis, \{Stavros P.\} and Lesley Ledden",

note = "Organising Body: Academy of Marketing; Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life ; Conference date: 02-07-2019 Through 04-07-2019",

year = "2019",

month = jul,

day = "3",

language = "English",

}

TY - CONF

T1 - Is brand love blind? The impact of brand love on customer perceived value

AU - Ivanova, Anna

AU - Kalafatis, Stavros P.

AU - Ledden, Lesley

N1 - Organising Body: Academy of Marketing

PY - 2019/7/3

Y1 - 2019/7/3

KW - Business and management studies

M3 - Paper

T2 - Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life

Y2 - 2 July 2019 through 4 July 2019

ER -