Is social norms marketing effective? A case study in domestic electricity consumption

Tim Harries, Ruth Rettie, Matthew Studley

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Contemporary issues in social marketing
Editors	Krzysztof Kubacki, Sharyn Rundle-Thiele
Place of Publication	Newcastle upon Tyne, U.K.
Publisher	Cambridge Scholars Publishing
Pages	158-172
ISBN (Print)	9781443850247
Publication status	Published - Dec 2013
Externally published	Yes

Keywords

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title = "Is social norms marketing effective? A case study in domestic electricity consumption",

keywords = "CHARM, Communication, cultural and media studies, behaviour change, electricity, feedback, sustainability",

author = "Tim Harries and Ruth Rettie and Matthew Studley",

year = "2013",

month = dec,

language = "English",

isbn = "9781443850247",

pages = "158--172",

editor = "Krzysztof Kubacki and Sharyn Rundle-Thiele",

booktitle = "Contemporary issues in social marketing",

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Is social norms marketing effective? A case study in domestic electricity consumption. / Harries, Tim; Rettie, Ruth; Studley, Matthew.
Contemporary issues in social marketing. ed. / Krzysztof Kubacki; Sharyn Rundle-Thiele. Newcastle upon Tyne, U.K.: Cambridge Scholars Publishing, 2013. p. 158-172.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Is social norms marketing effective? A case study in domestic electricity consumption

AU - Harries, Tim

AU - Rettie, Ruth

AU - Studley, Matthew

PY - 2013/12

Y1 - 2013/12

KW - CHARM

KW - Communication, cultural and media studies

KW - behaviour change

KW - electricity

KW - feedback

KW - sustainability

M3 - Chapter

SN - 9781443850247

SP - 158

EP - 172

BT - Contemporary issues in social marketing

A2 - Kubacki, Krzysztof

A2 - Rundle-Thiele, Sharyn

PB - Cambridge Scholars Publishing

CY - Newcastle upon Tyne, U.K.

ER -