Is social norms marketing effective? A case study in domestic electricity consumption

Ruth Rettie; Matthew Studley; Kevin Burchell; Simon Chambers; Tim Harries

doi:10.1108/EJM-10-2011-0568

Is social norms marketing effective? A case study in domestic electricity consumption

Ruth Rettie, Matthew Studley, Kevin Burchell, Simon Chambers, Tim Harries

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	1458-1475
Journal	European Journal of Marketing
Volume	47
Issue number	9
DOIs	https://doi.org/10.1108/EJM-10-2011-0568
Publication status	Published - Sept 2013
Externally published	Yes

Bibliographical note

Note: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://eprints.kingston.ac.uk . Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

Keywords

Business and management studies

Access to Document

10.1108/EJM-10-2011-0568

Harries-T-pre-print-25729Submitted manuscript, 625 KBLicence: Unspecified

http://dx.doi.org/10.1108/EJM-10-2011-0568

Cite this

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AU - Burchell, Kevin

AU - Chambers, Simon

AU - Harries, Tim

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PY - 2013/9

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