Issues and challenges in the positioning of service brands: a review

Charles Blankson, Stavros Kalafatis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	106-118
Journal	Journal of Product and Brand Management
Volume	8
Issue number	2
DOIs	https://doi.org/10.1108/10610429910266968
Publication status	Published - 1999

Keywords

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title = "Issues and challenges in the positioning of service brands: a review",

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author = "Charles Blankson and Stavros Kalafatis",

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