Issues and challenges in the positioning of service brands: a review

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	106-118
Journal	Journal of Product and Brand Management
Volume	8
Issue number	2
DOIs	https://doi.org/10.1108/10610429910266968
Publication status	Published - 1999

Keywords

@article{3b7eba01c7f4442298c6536cccd10f6b,

title = "Issues and challenges in the positioning of service brands: a review",

keywords = "Business and management studies",

author = "Charles Blankson and Stavros Kalafatis",

year = "1999",

doi = "10.1108/10610429910266968",

language = "English",

volume = "8",

pages = "106--118",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "2",

}

TY - JOUR

T1 - Issues and challenges in the positioning of service brands

T2 - a review

AU - Blankson, Charles

AU - Kalafatis, Stavros

PY - 1999

Y1 - 1999

KW - Business and management studies

U2 - 10.1108/10610429910266968

DO - 10.1108/10610429910266968

M3 - Article

SN - 1061-0421

VL - 8

SP - 106

EP - 118

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 2

ER -