Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	55-70
Journal	Journal of Marketing Communications
Volume	5
Issue number	2
DOIs	https://doi.org/10.1080/135272699345662
Publication status	Published - Jun 1999

Keywords

@article{3f1462b3aa274d68a4b0519b00f73f37,

title = "Issues of creative communication tactics and positioning strategies in the UK plastic card services industry",

keywords = "Business and management studies",

author = "Charles Blankson and Stavros Kalafatis",

year = "1999",

month = jun,

doi = "10.1080/135272699345662",

language = "English",

volume = "5",

pages = "55--70",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Routledge",

number = "2",

}

TY - JOUR

T1 - Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

AU - Blankson, Charles

AU - Kalafatis, Stavros

PY - 1999/6

Y1 - 1999/6

KW - Business and management studies

U2 - 10.1080/135272699345662

DO - 10.1080/135272699345662

M3 - Article

SN - 1352-7266

VL - 5

SP - 55

EP - 70

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

IS - 2

ER -