Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

Charles Blankson, Stavros Kalafatis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	55-70
Journal	Journal of Marketing Communications
Volume	5
Issue number	2
DOIs	https://doi.org/10.1080/135272699345662
Publication status	Published - Jun 1999

Keywords

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title = "Issues of creative communication tactics and positioning strategies in the UK plastic card services industry",

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