IT usage for enhancing trade show performance: evidence from the aviation services

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	398-408
Journal	Journal of Business and Industrial Marketing
Volume	32
Issue number	3
DOIs	https://doi.org/10.1108/JBIM-11-2014-0245
Publication status	Published - 4 Mar 2017

Keywords

@article{6458b087af2043caa9beac6a932774dd,

title = "IT usage for enhancing trade show performance: evidence from the aviation services",

keywords = "Business and management studies",

author = "Jaywant Singh and Paurav Shukla and Stavros Kalafatis",

year = "2017",

month = mar,

day = "4",

doi = "10.1108/JBIM-11-2014-0245",

language = "English",

volume = "32",

pages = "398--408",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - IT usage for enhancing trade show performance

T2 - evidence from the aviation services

AU - Singh, Jaywant

AU - Shukla, Paurav

AU - Kalafatis, Stavros

PY - 2017/3/4

Y1 - 2017/3/4

KW - Business and management studies

U2 - 10.1108/JBIM-11-2014-0245

DO - 10.1108/JBIM-11-2014-0245

M3 - Article

SN - 0885-8624

VL - 32

SP - 398

EP - 408

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

IS - 3

ER -