IT usage for enhancing trade show performance: evidence from the aviation services

Jaywant Singh, Paurav Shukla, Stavros Kalafatis

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	398-408
Journal	Journal of Business and Industrial Marketing
Volume	32
Issue number	3
DOIs	https://doi.org/10.1108/JBIM-11-2014-0245
Publication status	Published - 4 Mar 2017

Keywords

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title = "IT usage for enhancing trade show performance: evidence from the aviation services",

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author = "Jaywant Singh and Paurav Shukla and Stavros Kalafatis",

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