'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions

  • Paurav Shukla
  • , Jaywant Singh
  • , Francesca Dall'Olmo Riley
  • , Christopher Moore

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Apr 2016
    Event2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing - Monte Carlo, Monaco
    Duration: 7 Apr 20168 Apr 2016

    Conference

    Conference2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing
    Period7/04/168/04/16

    Bibliographical note

    Organising Body: INSEEC Business School, International University of Monaco (IUM)

    Keywords

    • Business and management studies

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