Justifying the ROI of social media investment in education

Vladlena Benson, Stephanie Morgan

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationSocial media and networking
    Subtitle of host publicationconcepts, methodologies, tools, and applications
    Place of PublicationHershey, U.S.
    PublisherIGI Global
    Pages491-503
    ISBN (Print)9781466686144
    DOIs
    Publication statusPublished - 2016

    Keywords

    • Business and management studies

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