Levels of engagement with vaccination impacts risk perception and vaccination - decisions in healthcare workers

In this talk, I will present a new avenue for addressing vaccination hesitancy in healthcare workers (HCWs) by examining whether their motivation towards influenza vaccination predicts risk perception and vaccination decisions. We assessed engagement towards flu vaccination and vaccination advocacy using two scales: the Motivation Towards flu Vaccination (MoVac-flu) and the Motivation Towards Advocacy (MovAd) scales. These scales assess engagement on four dimensions: value, effectiveness, knowledge, and choice. Perceived risks and behaviours associated with influenza and influenza vaccination were also measured. Data were analysed using a Two-Step cluster analysis to identify sentiment clusters in 7 different samples from 6 European countries (Romania, UK, Kosovo, Czech Republic, Bulgaria, and Poland). Results outline different sentiment clusters across countries, which are always highly predictive of differences in risk perception and vaccination behaviours. I will discuss how can we leverage these behavioural insights to increase vaccine acceptance.