Leveraging customer engagement to improve the operational efficiency of social commerce start-ups

Zhenyuan Liu, Shuihua Han, Chao Li, Shivam Gupta, Uthayasankar Sivarajah

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	572-582
Journal	Journal of Business Research
Volume	140
Early online date	18 Nov 2021
DOIs	https://doi.org/10.1016/j.jbusres.2021.11.024
Publication status	Published - Feb 2022

Note: This work undertaken in this paper was partially supported by National Natural Science Foundation of China (Project No. 71671152).

Keywords

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title = "Leveraging customer engagement to improve the operational efficiency of social commerce start-ups",

keywords = "Business and management studies",

author = "Zhenyuan Liu and Shuihua Han and Chao Li and Shivam Gupta and Uthayasankar Sivarajah",

note = "Note: This work undertaken in this paper was partially supported by National Natural Science Foundation of China (Project No. 71671152).",

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AU - Liu, Zhenyuan

AU - Han, Shuihua

AU - Li, Chao

AU - Gupta, Shivam

AU - Sivarajah, Uthayasankar

N1 - Note: This work undertaken in this paper was partially supported by National Natural Science Foundation of China (Project No. 71671152).

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DO - 10.1016/j.jbusres.2021.11.024

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JF - Journal of Business Research

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