@article{146da9a873e14e45b3d4722d0a5c4d89,
title = "Loyalty to product variants: a pilot",
keywords = "product variants, dirichlet, performance measures, loyalty, Business and management studies",
author = "Jaywant Singh and Andrew Ehrenberg and Goodhardt Gerald",
year = "2004",
month = jul,
day = "1",
doi = "10.1362/1475392041829555",
language = "English",
volume = "3",
pages = "123--132",
journal = "Journal of Customer Behaviour",
issn = "1475-3928",
publisher = "Westburn Publishers Ltd",
number = "2",
}