Loyalty to supermarkets

Robert East, Patricia Harris, Gill Willson, Wendy Lomax

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)99-109
    JournalInternational Review of Retail, Distribution and Consumer Research
    Volume5
    Issue number1
    DOIs
    Publication statusPublished - Jan 1995

    Keywords

    • store loyalty
    • supermarkets
    • consumer choice
    • Business and management studies

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