Luxury branding on the Internet: lost opportunity or impossibility

  • Francesca Dall'Olmo Riley
  • , Caroline Lacroix

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)96-104
    JournalMarketing Intelligence and Planning
    Volume21
    Issue number2
    DOIs
    Publication statusPublished - Apr 2003

    Keywords

    • brand image
    • brand names
    • brands
    • France
    • Internet
    • United Kingdom
    • Business and management studies

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