M-commerce: a cross-cultural study of adoption in the UK and Hong Kong

Patricia Harris, Ruth Rettie, Chak Kwan Cheung

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 2005
    EventAcademy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society - Dublin, Ireland
    Duration: 5 Jul 20057 Jul 2005

    Conference

    ConferenceAcademy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society
    Period5/07/057/07/05

    Keywords

    • Business and management studies

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