Magic moments: when customer insights emerge

  • Evy Sakellariou
  • , Kalipso Karantinou
  • , Keith Goffin

Research output: Contribution to conferencePaperpeer-review

2 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 15 Jun 2015
Externally publishedYes
Event22nd Innovation and Product Development Management Conference (IPDMC) : "Improving Competitiveness with Innovation and Product Development" - Copenhagen, Denmark
Duration: 14 Jun 201516 Jun 2015

Conference

Conference22nd Innovation and Product Development Management Conference (IPDMC) : "Improving Competitiveness with Innovation and Product Development"
Period14/06/1516/06/15

Bibliographical note

Organising Body: European Institute of Advanced Management Studies

Keywords

  • Business and management studies

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