Making green 'normal': improving the success of sustainability initiatives

Ruth Rettie, Christopher Barnham

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2009
Externally published	Yes
Event	Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place - Leeds, U.K Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place
Period	7/07/09 → 9/07/09

Keywords

@conference{ae8d19a6d0324559b626f98663341853,

title = "Making green 'normal': improving the success of sustainability initiatives",

keywords = "Business and management studies",

author = "Ruth Rettie and Christopher Barnham",

year = "2009",

month = jul,

language = "English",

note = "Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place ; Conference date: 07-07-2009 Through 09-07-2009",

}