Making progress in marketing research

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	334-340
Journal	Australasian Marketing Journal (AMJ)
Volume	25
Issue number	4
Early online date	22 Nov 2017
DOIs	https://doi.org/10.1016/j.ausmj.2017.10.010
Publication status	Published - 30 Nov 2017
Externally published	Yes

Keywords

@article{58fc331b4f074ef889bf2de52b2568c0,

title = "Making progress in marketing research",

keywords = "Business and management studies",

author = "Robert East and Lawrence Ang",

year = "2017",

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language = "English",

volume = "25",

pages = "334--340",

journal = "Australasian Marketing Journal (AMJ)",

issn = "1441-3582",

publisher = "SAGE Publications Ltd",

number = "4",

}

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AU - East, Robert

AU - Ang, Lawrence

PY - 2017/11/30

Y1 - 2017/11/30

KW - Business and management studies

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DO - 10.1016/j.ausmj.2017.10.010

M3 - Article

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VL - 25

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EP - 340

JO - Australasian Marketing Journal (AMJ)

JF - Australasian Marketing Journal (AMJ)

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ER -