| Original language | English |
|---|---|
| Title of host publication | The fortune at the bottom of the pyramid |
| Subtitle of host publication | eradicating poverty through profits |
| Editors | C.K. Prahalad |
| Place of Publication | Upper Saddle River, U.S. |
| Publisher | Wharton School Publishing |
| Pages | 165-168 |
| Edition | Rev. and updated 5th anniversary ed. |
| ISBN (Print) | 9780137009275 |
| Publication status | Published - 2010 |
| Externally published | Yes |
Keywords
- Business and management studies