Abstract
Previous research suggests that the attitudes and behaviours of front-line employees (FLEs) significantly influence customers‘ evaluations of service quality and customer satisfaction. Therefore, it becomes important to identify the variables that influence FLEs job attitudes and Prosocial ServiceBehaviours (PSBs). The conceptual framework developed from extant literature is presented, which proposes that management interventions (internal communication, training and development and empowerment) have a direct effect on PSBs. In addition, these relationships are mediated by role stress and job attitudes. Implications for service management and future research directions are discussed.
| Original language | English |
|---|---|
| Title of host publication | Boundary spanning elements and the marketing function in organizations |
| Subtitle of host publication | concepts and empirical studies |
| Editors | Sunil Sahadev, Keyoor Purani, Neeru Malhotra |
| Place of Publication | Cham, Switzerland |
| Publisher | Springer |
| Pages | 99-115 |
| ISBN (Print) | 9783319134390 |
| DOIs | |
| Publication status | Published - 2015 |
Keywords
- Business and management studies
- affective commitment
- internal communication
- organizational commitment
- role conflict
- turnover intention