@conference{bb267e4a028b403389b3b8c3db65cacb,
title = "Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses",
keywords = "This work was supported by the British Academy of Management Researcher Development Grants Scheme [BAMRDGS2013\_106371\_106371]., Business and management studies",
author = "Claudia Simoes and Jaywant Singh",
note = "Organising Body: British Academy of Management; British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice ; Conference date: 08-09-2015 Through 10-09-2015",
year = "2015",
month = sep,
language = "English",
}