Managing customer insight creatively through storytelling

Merlin Stone, Liz Machtynger, Jon Machtynger

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	77-83
Journal	Journal of Direct, Data and Digital Marketing Practice
Volume	17
Issue number	2
Early online date	16 Nov 2015
DOIs	https://doi.org/10.1057/dddmp.2015.45
Publication status	Published - 1 Dec 2015

Keywords

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