Managing the change from marketing planning to customer relationship management

Research output: Contribution to journal › Article › peer-review

Keywords

@article{7e699a6022c149cda7aa16584d350fd5,

title = "Managing the change from marketing planning to customer relationship management",

keywords = "Business and management studies",

author = "Merlin Stone and Neil Woodcock and Muriel Wilson",

year = "1996",

month = oct,

doi = "10.1016/0024-6301(96)00061-1",

language = "English",

volume = "29",

pages = "675--683",

journal = "Long Range Planning",

issn = "0024-6301",

publisher = "Elsevier Ltd",

number = "5",

}

TY - JOUR

T1 - Managing the change from marketing planning to customer relationship management

AU - Stone, Merlin

AU - Woodcock, Neil

AU - Wilson, Muriel

PY - 1996/10

Y1 - 1996/10

KW - Business and management studies

U2 - 10.1016/0024-6301(96)00061-1

DO - 10.1016/0024-6301(96)00061-1

M3 - Article

SN - 0024-6301

VL - 29

SP - 675

EP - 683

JO - Long Range Planning

JF - Long Range Planning

IS - 5

ER -