Managing the global front end of NPD: lessons learned from the FMCG industry

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	61-81
Journal	Journal of General Management
Volume	39
Issue number	2
Early online date	1 Dec 2013
DOIs	https://doi.org/10.1177/030630701303900204
Publication status	Published - 31 Jan 2014

Keywords

@article{10eca63cdeb74ab087463dcc4685db2a,

title = "Managing the global front end of NPD: lessons learned from the FMCG industry",

keywords = "Business and management studies",

author = "Evy Sakellariou and Kalipso Karantinou and Konstantinos Poulis",

year = "2014",

month = jan,

day = "31",

doi = "10.1177/030630701303900204",

language = "English",

volume = "39",

pages = "61--81",

journal = "Journal of General Management",

issn = "0306-3070",

publisher = "SAGE Publications Inc.",

number = "2",

}

TY - JOUR

T1 - Managing the global front end of NPD

T2 - lessons learned from the FMCG industry

AU - Sakellariou, Evy

AU - Karantinou, Kalipso

AU - Poulis, Konstantinos

PY - 2014/1/31

Y1 - 2014/1/31

KW - Business and management studies

U2 - 10.1177/030630701303900204

DO - 10.1177/030630701303900204

M3 - Article

SN - 0306-3070

VL - 39

SP - 61

EP - 81

JO - Journal of General Management

JF - Journal of General Management

IS - 2

ER -