Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)284-306
    JournalJournal of Marketing Communications
    Volume22
    Issue number3
    DOIs
    Publication statusPublished - 2016

    Keywords

    • Business and management studies

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